Hello all,

Before I start, I'd just like to let you know that I've cleared this with DamianM (thanks!).

I'd love a bit of feedback... I recently started a cycling wear brand called Hotmix Apparel. The one where you can mix’n’match your jersey with different bibshorts/knicks. I’d like to make it into something that’s different to what’s on the market and am open to ideas. What do you think of our first range? Should we go wilder or pare it back? What do you think is a fair price for an Italian-made garment with a top-notch pad and fabrics? You can see them at www.hotmix.cc

All constructive thoughts appreciated! :)


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Hi mate. Just thought I'd chime in. I really wish you well with your start up. Asking for advice here though is probably not going to get you a lot of feedback. Most people here are more along the lines of the commuter/utility cyclist types so this isn't their thing. 

Shoot me a message and I'll send you the details of a Facebook group that might be more helpful. 

From my point of view I think it looks good. I don't know what the answer is.. I guess it's that you don't have to appeal to everyone because the big guys have that covered. I know a lot of the brands use social marketing these days.

Hi Steve,

Thanks for getting in touch and I'll send you a message as you asked. I agree that individual site's audiences will differ and any alternate recommendations are welcome!



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